Effects Of Advertisements On Women s Body - 784 Words

Off With Her Head If advertisements are going to cut off women’s heads or faces, then they should also cut off a man’s face and head. If advertisements are selling the same product then both men and women need to be treated equally, when it comes to being paid. Have you ever looked at an ad and thought wow that man has a sexy body. Men have you ever looked at an ad and thought wow that women has a sexy body. Well, you’re not the only one. However, have you ever noticed that one add, where you see a man’s full head and body and you look at the same add with a women and only see her body. Men, do you ever ask yourself where her head is? Is an individual’s head not important? Believe it or not but this is done purposely. Did you know that men and women are not paid the same? Not a surprise right! Companies like Calvin Klein save on the cost of ads by cutting off women’s faces. They don’t cut off men’s faces because men are about â€Å"power and ability† (Berger). Women, don’t necessarily need her head because she â€Å"performs† (Berger). This also goes with advertisers who don’t need to pay them equally, because well they are not showing her entire body. Even if the adverti sers had full body advertisements a women would still not be paid the same as a man which creates an inequality, this also say that the women’s body becomes an â€Å"object† (Bordo 131). Look closely what do you see? I see two individuals, showing men and women in underwear. The average person wears underwear. TheShow MoreRelatedWomen s Influence On Women And Their Credibility1510 Words   |  7 PagesAdvertisements in today’s beauty and style magazines typically portray women in a negative manner. It has become rare to open a women’s magazine and see a women featured in an empowering advertisement or one that might boost women’s self-esteem. Instead, we see women portrayed as sexual objects, or the supermom if you will, generally put beneath men. 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